Less Stress. More Time. More Money.

Run your business on information, not gut feelings.

 
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If you knew that increasing your margins 1% would increase your profit 15%, would you do it? 

If you knew that increasing your sales 17% would double your profit, would you do it? 

If you knew why you are always short of cash, would you do something about it? 

Of course you would… if you knew.

Financial statements aren't just for banks and taxes. You can use them to reduce your stress by making better decisions and more money.

The Profit Problemteaches you to be fluent in financial statements and it does it without using numbers or math. This easy-to-understand book is packed with examples that show you how to use bookkeeping and financial statements to make profitable business decisions.

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Your books are talking. Here's how to understand what they're saying.

 

Step 1

Learn what accurate financial records look like — and how to require them in your business.

 

Step 2

Learn to understand financial statements without using numbers or math.

 

Step 3

Remove double space. Copy is good — keep it.

 

Step 4

Learn how to start making financial decisions using the information you already have.

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Available At All Major Retailers

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The Profit Problem Will Teach You:

  • How to set your prices.

  • When to expand with new employees, tools, or equipment and when to hold back.

  • How to understand and manage your cash flow.

  • How to bid jobs to build your business, not just your sales.

  • How to double your profit without doubling your effort.

  • Know exactly how much you have to sell to make a profit and pay your debt service.

 
 
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Meet Martin Holland

Martin Holland has spent 49 years running and coaching businesses — he knows what it costs you when the numbers don't make sense. 

He's helped 500+ small business owners increase profit and cash flow — without their going back to school for accounting.
He understands how knowing your numbers reduces your stress and increases your cash.

Meet Martin

Business Owners and CPAs Agree:

Testimonials

“Martin does a great job explaining the importance of financial statements and how you can use them to make better decisions and make more money. He is entertaining and writes in an easy-to-understand format. I learned a lot -- and I'm a CPA.”

— Michael McCarthy CPA

“I am a CPA who owns a bookkeeping firm. I read this book in one weekend and will be requiring my employees to read it as well! It does an amazing job of showing how to utilize financial ratios to improve productivity and profitability. Martin writes with such clear language that it is easy to see how business owners can use the financials to make sound business decisions.”

— Lisa Dionisio CPA

“I don't give a ton of reviews, but this is honestly one of the best business books I have read and felt it deserved mention. I work in private equity and am constantly trying to learn more. There is an incredible amount of good information packed into this book without it being overwhelming, with really clear examples. The author really knows his stuff.”

— MB

“I highly recommend "The Profit Problem." I found it to be a very refreshing read. It's wild that Mr. Holland knows the questions and problems that we business owners are experiencing/thinking about regularly without us actually posing them to him. His understanding of the "average businessperson's" point of view is key to the success of this book. There is no doubt that Martin's years of business experience guide him when presenting his thoughts and advice on a myriad of topics. While reading the book, I kept noticing the vast amounts of "personal experience" the author has infused in it. I'm excited to implement numerous things that I've learned in this book and imagine that I'll revisit various chapters in the future. I think that each individual will take away different nuggets of knowledge while reading this excellent and personal work. Kudos to Mr. Holland!”

— Gina

“Love your book. I'm constantly on the lookout for the accessible and easy-to-read material on finances that I can recommend. I've been recommending 2 in the past and yours expanded that list as soon as I read it. Thanks for writing it!”

— Kathy Svetina, Newcastle Finance - Chicago

“Thank you! Chapter 14 is simultaneously a large bucket of cold water poured on the head of one’s business illusions and a bulletproof path forward.”

— Peter Ekstrom - New York

“I have known since the beginning that I have not had an accurate picture of a balance statement since we started. I have intended (there's that word) to get this corrected but have always put it on the back burner. I have begun reading your book and your instruction has further enforced the notion that it is critical to have information on which I can make better business decisions, not only to grow and be profitable, but also so I can sell the business and move on to something else when I'm ready.”

— Jeff A - Sign Contractor

“If you're in business, you need this book! The author clearly explains financial principles and how to use bookkeeping to make more money.”

— Eric R - Sound Contractor

“After reading this book, you can make changes in your business that will pay immediate dividends.”

— Michael B - Electrical Contractor

“The author talks about important concepts I've always heard about but didn't know ho to apply.”

— Business owner

“After reading an advance copy of the book, my team was able to implement small changes in our daily operations. These small changes made a huge impact and we are already seeing a huge difference in our profits! I was so surprised to see what a difference these small changes could make!”

— Sarah E., Clinic Director

“This book showed me the awesome power of margins.”

— Chris Savic, owner of S&S Woodcraft

“Martin has a way of explaining things in non-technical terms that are so helpful in getting anyone to understand the ultimate goal: good books and accounting records allow you to manage your business most efficiently.”

— Lori Yearwood, CPA

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Break Even Calculator

Do you know the exact number your business needs to sell before you make a single dollar of profit? Most owners don't — and it costs them.

This free calculator gives you that number in seconds.

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